CLOVIS UNIFIED SCHOOL DISTRICT	POSITION DESCRIPTION

Position:

Department/Site: Reports to/Evaluated by:

Resource Development Specialist I – Foundation and Marketing Communications
Chief Communications Officer

FLSA:

Salary Grade: Salary Schedule:

Non-exempt

118 Classified

SUMMARY

Entry-level position that supports functions of the District’s Communications Office. Under direction of the Chief Communications Officer assists in execution of the District’s Strategic Communications Plan, including but not limited to assisting in marketing and communications efforts, resource development and Foundation grants, planning and coordination of special events and public relations programs, media relations and other business support functions necessary to the operations of the Communications Office.

DISTINGUISHING CAREER FEATURES

The Resource Development Specialist I is the first in a two-level career path providing general support to internal and external communications and marketing, event planning, and department activities. The Specialist I provides paraprofessional support to professionals and administrators responsible for executing the District’s Communications Plan, fund raising, events, marketing and communications. Advancement potential exists to Resource Development Specialist II based on need, compliance with the qualifications of the position, and a demonstrated ability to seek external funding sources and conduct job functions independently.

ESSENTIAL DUTIES AND RESPONSIBILITIES

•	Participates in the development of District and Foundation marketing and promotional materials that support fund raising and marketing activities.

• May assist in the development of graphic design (eg. infographics), video, social media, traditional media relations and other district communications functions directed to the internal and external audiences of the District.

•	Assists in coordination and implementation of special events such as, but not limited to, recognition events, media events, fund- raising events, and award events conducted by the Communications Department.

•	Assists the Resource Development Specialist II in record-keeping for Foundation donations, payroll deductions, etc.

•	Assists in preparing contracts and otherwise making arrangements for advertising, donations and/or grant contracts.

•	Assists in the monitoring of revenue and expense budgets and creating Department purchase orders.

•	Prepares correspondence and other forms of communications such as those used to recognize or acknowledge contributors.

Resource Development Specialist I	1 Board approved 3 28 12
Revised 2-4-21

•	 Assists and participates in developing and coordinating new income-producing projects that involve community businesses and other organizations.

•	Assists in recruiting, orienting, and assigning volunteers who provide support to District and Foundation sponsored events.

•	Arranges meetings as directed. Prepares agendas and related materials. Confirms dates and times. Makes hotel and travel arrangements for the Department as directed.

•	Updates and maintains Internet and intranet web pages that contain advertising and marketing text.

•     Guided by preliminary specifications, arranges for samples of proposed artwork, obtains approvals, receives final proofs, obtains final approvals and arranges for the publication of promotional materials.

•	Performs other duties as assigned that support the overall objective of the position.

QUALIFICATIONS

Knowledge and Skills: The position requires knowledge of general principles of effective communications, marketing and public relations in a large organization, fund-raising and event planning. The position requires working knowledge of promotional and marketing communications principles, methods, and formats. Requires a working knowledge of, and skill at sequencing the logistics involved in organizing communications action plans, special events, fund-raising and in-kind support, and producing promotional materials. Requires a working knowledge of computer-aided office productivity tools including but not limited to, word and desktop publishing, graphics, internet and intranet web page editing programs. Requires well-developed language and writing skills to prepare professional materials and edit text to be suitable for communications. Requires well-developed human relation skills to work with diverse audiences, make introductions to group processes, and interact and discuss common program information with a wide range of contacts throughout the District.

Abilities: Requires the ability to carry out the essential functions of the position. Requires the ability to learn, explain, and promote District marketing, fund-raising and education programs and functions. Requires the ability to learn, identify, organize, and sequence activities that support marketing, communications, fund-raising, and education projects. Requires the ability to conduct research. Requires the ability to conceptualize and prepare layouts for promotional materials. Requires the ability to work under deadline pressure and handle simultaneous projects. Requires the ability to access web site pages to edit and update material. Requires the ability to troubleshoot problems associated with production of graphics and web page images. Requires the ability to compose written copy from instruction, concept, or hand copy and convert to formats suitable for external distribution. Requires the ability to work cooperatively with diverse populations. Basic knowledge of video and photo editing, content management systems, social media platforms, and the Microsoft Suite of products.

Physical Abilities: Incumbent performs work in an indoor office environ of largely a sedentary nature. Requires ambulatory ability to sit for extended periods of time and stand and walk to remote locations for intermittent periods of time. Requires the ability to lift and carry lightweight materials (under 20 pounds) on an occasional basis. Requires hand-arm-eye coordination to operate a personal computer keyboard at an advanced rate. Requires visual acuity to arrange materials, observe movements of people, and read letters

Resource Development Specialist I	2 Board approved 3 28 12
Revised 2-4-21

and numbers. Requires auditory ability to project voice to large audiences, hear conversation, and carry on conversations in person and over the phone.

Education and Experience: The position typically requires at minimum an Associates degree, concentrating in English, journalism, marketing communications or related field and three years of experience in public relations, marketing, or communications capacity. Additional higher education may substitute for some experience.

Licenses and Certificates: Requires a valid driver’s license.

Working Conditions: Work is performed indoors where minimal safety considerations exist.

Resource Development Specialist I	3 Board approved 3 28 12
Revised 2-4-21